SEO Marketing and types of SEO.

SEO is one of the most popular marketing strategies out there, and for good reason — it’s extremely effective.

Although the results of SEO take a few months to kick in, it’s well worth the wait.

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

       

Types of SEO :

There are two types of SEO 

1. on-page SEO

2. off-page SEO

On-page SEO includes all the changes you can physically make to your website in order to make it rank higher. Here are some examples:

Keyword targeting and implementation

Content creation

Page speed optimization

Off-page SEO, on the other hand, refers to all the strategies that don’t take place on your website in order to improve your rankings. Examples include:

Link building

Social media marketing

Email marketing